Client Work
APEX Games is a start-up that wants to build their own crypto coin by leveraging the gaming industry. APEX’s goal is to host a number of native games within its app, where users can use cryptocurrencies in a fun, engaging, and interactive way.
Opportunity
CURRENTLY, APEX GAMES IS AT THE BEGINNING STAGES OF DEVELOPMENT.
Their strategy is to bring awareness and gain users by building out the first game of many called APEX Casino. This will be an interactive casino game that allows players to bet with cryptocurrency include APEX Coin.
Solution
OUR TEAMS GOAL WAS TO PROVIDE APEX WITH FEEDBACK TO ASSIST THE GROWTH OF APEX GAMES
Our team took inspiration from APEX’s design concepts, turn them into high-fidelity prototypes, and test them for user feedback.
Methods & Process
Deep Dive Research
Competitive Analysis
User Interviews
Bullseye
Feature Cards
Dot Voting
Affinity Diagraming
Architectural Diagram
Low Fidelity Sketching
Interactive Prototype
Usability Testing
Pitch Presentation
Meet the Team
Teeko Yang,
Mica Mei Kwan
Oladipo Aluko
Rylie Lonetti
Program & Tools
Figma & FigJam
Google Docs & Slides
Quicktime Player & Zoom
Discord
My Role
UX Designer & Researcher
Product Manager
The Design Process
As a visual intelligent designer, I enjoy documenting my team’s process using a Kanban Board.
Deep Dive & Competitive Analysis
Our team started off by conducting a Competitive Analysis and Deep Dive into other competitors in the industry to understand the most used features.
Commonalities Found: focus on character, crypto-currency, in-game purchases, communication and engagement.
Click to See More of the Deep Dive & Competitive Analysis
User Interviews
Our team gathered four target participants to perform User Interviews. All participants were either involved with crypto and/or had a big background in the gaming world. During testing, we asked participants to participate in a Bullseye Diagram method allowing them to rate features in priority. Based on feedback from users we prioritized five features: Marketplace, Game Selection, Character Customization, Currency Exchange ATM, and Live Chat.
Click to See the Bullseye Diagram & User Data in an Affinity Diagram
Low- Fi Sketches
Sketches Created by Rylie | Click to Open the Sketches
Dot Voting
Created by Mica & Rylie | Click to See More of Dot Voting
Features Users Wanted:
A Marketplace to sell and buy gaming goods.
Being able to Live Chat and communicate with other players.
Having access to an ATM to take out and Exchange Currency.
Being able to select a Type of Game and understand how to play it.
Being able to express themselves through Character Customization.
Hearing what users wanted I crafted multiple Low-Fidelity Sketches of the top five features for my team. Each feature had three different versions that we then turned to users to Dot Vote on what they liked the most while keeping function and aesthetics in question.
Architectural Digram
Click to See More of the Architectural Diagram
Screen Flow
Click to Open the Screen Flow
Hearing what users wanted we crafted an Architectural Diagram to demonstrate the journey users would take to play and interact with APEX Casino. My colleague Mica and I took lead on the visual design and Screen flow of the prototype.
Explore APEX Casino Prototype
With all the research my team has done up to this point. We have created an Interactive Prototype along side with a Design System file. Check it out by click the image or button below!
Usability Testing
Our team conducted a round of Usability Testing with three target users. Our Goal was to:
To gauge the interest of users towards APEX’s casino game
To educate users on cryptocurrency, reducing the barrier of entry.
To gain insights on users’ behavior towards APEX’s 1-to-1 currency exchange.
We wanted to provide a proof of concept to support APEX’s design and development team for their Apex Casino game.
Findings
Users were able to easily find their way around the app through refined navigation.2.
Users enjoyed the clear game descriptions, odds, and payout information to better understand the rules and details of the games, allowing them to feel more confident.
Demystifying user’s understanding of APEX’s unique 1:1 exchange of ANY cryptocurrency to APEX coins.
Next Steps…
For the next steps, we recommend:
Further testing on the game designs.
Leveraging the design system we built alongside our prototype for APEX’s future casino development.
Honing in on the comprehension of Apex’s 1:1 exchange, so that investors and users alike can visualize the beginning stages and future state of APEX’s end-to-end product.