Minnesota Women’s Press
Minnesota Women's Press provides community-based journalism, first-person narratives, reporting, and conversations that center on the leadership of everyday women (cis and trans) and nonbinary people. Minnesota Women's Press has been sharing the voices and vision of women since 1985, as one of the longest-continuously run feminist platforms (print and digital) in the country.
Client Work
Opportunity
My UX design team and I had the opportunity to evaluate their existing company website and provide a findings & recommendations report to improve overall usability for users. Minnesota Women’s Press wanted to be given a wider understanding of how users interact with the site through donations, social media platforms, joining Changemakers Alliance, optimizing the web experience, how to become more ‘sticky.’ My UX design team and I took part in a research quest to address the needs of the client.
Methods & Processess
Heuristic Analysis
Generative Client Research
Usability Testing & Script
Individually moderated testing
Group moderated testing
Raw data collection and Data Synthesis
Findings & Recommendations Reporting
UX Designer
UX Researcher
UX Team: Connor Squires, Keira Gatta, Thomas Vang
Role
Figma
Zoom
Google Slides
Voice and Audio Recorder
Keynote
Program & Tools
Heuristic Analysis
Click here to see more of the Heuristic Analysis
To understand who the Minnesota Women’s Press is my team and I conducted Generative Research through a deep dive into the site.
To identify pain points when interacting with the application I have set out to reveal the level of severity of flows users would take using Nielsen's heuristics for interaction design. Also, known as Heuristic Analysis.
I brought my findings back to my team where we continued the talk about how my interactions would compare with users.
Usability Testing & Script
Click here to see more the Usability Script
Our team created a usability script to interview 5 participants to understand areas of opportunity within MN Women’s Press to leverage the site to become more sticky.
Our Teams Big Goals were to:
Gain insight into How Users Interact with the site.
A better understanding of User Pain Points when interacting with the site.
Identify How Trustworthy Users Feel the Minnesota Women’s Press site is.
Improvement in these areas will elevate the level of stickiness, making the user want to stick around, become an alliance member, and donate.
Synthesize Raw Data
Findings & Recommendations
Navigation was a common issue for participants during user testing because of the words used in the navigation bar. I recommended changing the layout of the navigation bar for higher visibility and words easier for users to decipher.
Navigation
2. Imagery
Imagery was a common pain point brought up by the participants with observations of odd cropped photos and word placement. This made users question if they could real trust the site. For this area of opportunity I recommended changing the way images and text were presented together to limit the stress on the user and gain their trust as a legitimate application.
3. Hierarchy
Hierarchy of the website was another area of opportunity to address. Many users felt that the page could go on and on because everything was the same size this made the site blend together not calling out any important details like the Changemakers Alliance. I recommended changing the layout of the Home Screen to have better hierarchy for easy, scalable quick information. This will make users want to stick around and read more!
